our story

Under matters

At LingerieLetters.co.za we believe all bottoms are beautiful! Women deserve to feel comfortable in their own skin and what they wear directly on their skin should be comfy too! Our goal is to create beautiful, high quality, perfectly fitting Undies locally to make our Lovelies feel cute, sexy and confident (or as they like to call it — secret happy), because no one knows what’s underneath except you.

Behind the seams

All aspects of production (from pattern making, sampling and sewing to wrapping, packing and shipping) takes place in a small, home-based designed studio – right here in Cape Town. That makes us proudly South African. Each pair is carefully cut by hand to limit wastage and made with love from locally sourced fabrics and trims to ensure quality instead of quantity.

Slow fashion

We also don’t mass produce, but rather work on a “made-to-order” model to avoid stock build-up and only sew as many pairs as per our active Subscriber count every month. Pairs that are left over after shipping gets added to our website for purchase every couple of months. We also try to make use of end-of-the-line fabrics, elastics and trims destined for landfills when possible. So each month brings a different look – it’s a complete surprise every time and you’ll never receive the same pair twice.

Small business love

We can confidently say we have the most amazing customers! Thank you for your continuous support, for shopping small, for supporting local and for keeping our Knicker dream alive. We wouldn’t be able to do what we love if it weren’t for you.

Your Panty Pen Pal,